Oct 24, 2013

How to create content for prospects who are too busy to read
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How to create content for prospects who are too busy to read

Information overload – it’s the calamity that destroys any audience’s chances of capturing true and useful content amongst a flashflood of online information. There is just too many stuff floating around in the internet that the really good ones get lost in the mud.

Marketers are very much aware of the problem that this poses, and unless their manner of delivering content is made to outshine the rest, the very purpose of content marketing is in peril. What’s the use of creating content if no one is attracted enough to check it out?

According to LookBookHQ, a content marketing firm, companies must focus on accessibility and excellent storytelling to make their content stand out from the mediocre ones. By creating a quality package of content, marketers can influence marketers (the smart ones, hopefully) to determine which content is worthy of their precious, busy time.

 Read more here: How to create content for prospects who are too busy to read

Belinda Summers

Works as a Business Development Consultant for CallboxInc. Helps businesses improve and maximize their marketing campaigns by providing expert advice on lead generation and appointment setting. Provides tips and trainings on telemarketing, email, social media, and other marketing strategies, View here: Sales and Marketing Solutions
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Belinda Summers

Works as a Business Development Consultant for CallboxInc. Helps businesses improve and maximize their marketing campaigns by providing expert advice on lead generation and appointment setting. Provides tips and trainings on telemarketing, email, social media, and other marketing strategies, View here: Sales and Marketing Solutions

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