An excellent article written by Martin Zwilling, a Forbes contributor, and something that I have been thinking about for some time. Yes zero paid marketing is ideal for start-ups, especially because of limited funds, however it is certainly not free. It takes time to cultivate this approach. Here you will find some great tips on the most effective ways to accomplish this.
From the article.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
The case for zero paid media as the new marketing model was highlighted in a new book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. initials take on meaning as follows:
Read the rest of the article here.
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