Yes, the content marketing game heats up as Oracle purchases the content marketing start up Compendium for an undisclosed amount of money. Apparently as you will learn from the article this is Oracle’s attempt to further compete with Salesforce.
Purchases such as these are really tell tale signs that content marketing as a whole is about to explode. All indications are that companies are increasing their budgets to create all different types of content on a publishing schedule to increase brand awareness and to help convert leads into customers.
From the article.
On the heels of Oracle‘s $871 million acquisition of Eloqua in December 2012, today the CRM giant is sailing into another acquisition in the cloud-based marketing space. It has bought Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a business with a number of large clients including CVENT, Gymboree and Trane. The acquisition puts Oracle into closer competition against Salesforce, with a little twist: Compendium was co-founded by Chris Baggott, the same entrepreneur that co-founded ExactTarget, bought by Salesforce earlier this year for $2.5 billion.
Read the full article here.