The social network of things is coming! Get ready for a world which is already hyper connected, where products become networked to garner relevant data, and of course to drive brands products forward like never before. This is a super article written by Will Yakowicz I think we are already seeing the beginnings with apps, and cars.
From the article.
The Internet of Things, a moniker for physical object that are connected to the Web and can be controlled by your laptop or smartphone, is just the beginning.
According to Mark Bonchek, chief catalyst at Orbit & Co., and Sangeet Paul Choudary, a Singapore-based entrepreneur and blogger, there is a new wave of connected objects on the horizon. In an article the two co-authored in the Harvard Business Review, they write: “The real change will happen when products aren’t just connected, but social. Instead of the Internet of Things, we should be thinking about the Social Network of Things. To take advantage of this shift, you need to start thinking about the social life of your products.”
Bonchek and Choudary say making a product social may not be what you’re thinking. Your refrigerator is not going to have a Twitter account. However, your different devices will be made to start “collaborating around a shared purpose” together.
Read the rest of the article here.
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