An insightful post written by David Armano. I think asking yourself what comes after social is a very important question. Once you understand the conditions we are in, I believe it’s important to build strong relationships with people that go beyond social and fall into collaboration and context.
From the article.
Social media has been good to me. It’s redefined my career, opened new doors and enabled me to make connections that would have been impossible had the Web not gotten connected. I started blogging in 2006 and in less than a year found myself in the pages of BusinessWeek. From there things only got more interesting, not only for me personally but for the business world at large. One by one, brands, organizations and even governments had to come to terms with the connected Web and subsequently the rapid evolution of mobile. It all makes me wonder what’s next — and I’ve been thinking a lot about it. Here are a few not so random thoughts. Many of them fall under the lens of marketing and communications, where I spend a lot of my professional time. Consider it thinking aloud:
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