Robert Scoble and Shel Israel have written a defining book for the big data marketing automation era, the Age of Context ( read our review ). The two teamed up on a similar book in the early social media days called Naked Conversations , that accurately predicted social’s forthcoming impact on business.
Given their many successes over the years and the powerful ideas in Age of Context , we decided to interview Robert Scoble Interview Robert Scoble. You’ll find an insightful interview on marketing, media and society as a whole. Vocus: What prompted you to write the book? Robert Scoble: Rackspace pays me to interview innovators, usually startup founders, but also people who are doing leading edge work inside big companies. Back in early 2012 I saw a bunch of new patterns, due to that work. Sensors were increasing exponentially. So were social data, big data, and wearables. That led to […]
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