(This post originally appeared on the Resonance Content Marketing Blog.)
At a loss for what goes into content that connects and converts?
Just remember the acronym RESONATE.
Great content is:
Great content touches on the interests, the needs, and the pain points of your audience. (Tweet this)
Draw your audience in by speaking their language and using a friendly tone. (Tweet this)
Keep your content right and tight: cut out any fluff and unnecessary details. (Tweet this)
Keep up with the current events that affect your target audience, and weave those observations into your content. (Tweet this)
Offer your audience a good story, well told, and they’ll never forget you. (Tweet this)
Make most of your content freely accessible through your blog and social media channels to amp up your SEO. (Tweet this)
Get a clear picture of who is in your target audience and focus all your content around that person’s needs and expectations. (Tweet this)
Ho-hum content generates ho-hum results; make your content buzz with colorful language and a lively, conversational tone. (Tweet this)
Got your own keys to killer content that you’d like to share? Post them in the comments—we’d love ot hear from you!
Each Friday, we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.