Oct 15, 2013

8 Retweetable Keys to Killer Content
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(This post originally appeared on the Resonance Content Marketing Blog.)


8 Retweetable Keys to Killer ContentAt a loss for what goes into content that connects and converts?

Just remember the acronym RESONATE.

Great content is:

Relevant

Great content touches on the interests, the needs, and the pain points of your audience. (Tweet this)

Engaging

Draw your audience in by speaking their language and using a friendly tone. (Tweet this)

Succinct

Keep your content right and tight: cut out any fluff and unnecessary details. (Tweet this)

Observant

Keep up with the current events that affect your target audience, and weave those observations into your content. (Tweet this)

Narrative

Offer your audience a good story, well told, and they’ll never forget you. (Tweet this)

Accessible

Make most of your content freely accessible through your blog and social media channels to amp up your SEO. (Tweet this)

Targeted

Get a clear picture of who is in your target audience and focus all your content around that person’s needs and expectations. (Tweet this)

Electric

Ho-hum content generates ho-hum results; make your content buzz with colorful language and a lively, conversational tone. (Tweet this)

Got your own keys to killer content that you’d like to share? Post them in the comments—we’d love ot hear from you!



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About the Author

Rachel ParkerA self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.

Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.



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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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