By Joe Pulizzi | Business 2 Community – 8 hours ago 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes. Business-to-business (B2B) marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing.
This is just one of the many findings revealed in the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing : 2014 Benchmarks, Budgets, and Trends—North America report, sponsored by Brightcove.
B2B marketers with documented strategy are more effective and less challenged with every aspect of #contentmarketing
This year’s B2B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective. Here are some of the key findings: […]
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