Marco Zanini sits back in the Place Vendome atelier in Paris, making himself comfortable in his new position. Becoming creative director for the long- dormant fashion house, Schiaparelli, he says, is a mixed bag.
“I have this feeling of great joy, great pride and great responsibility, as well,” he says. “This house has a legacy that is really unique and incredible.”
Zanini took the position after several months of negotiations with Tod’s owner Diego della Valle, who acquired the label in 2006. The 42-year-old Swedish-Italian designer had just completed the spring-summer runway for Rochas, and is taking on Schiaparelli’s couture and prêt-à-couture (its version of ready-to-wear) immediately for Haute Couture Fashion Week in January.[…]
“Schiaparelli’s approach to fashion really represents a unique way to combine fashion, art and culture,” Zanini says. “She represented a very central cultural figure of the 20th century, not just in fashion but beyond.” […]
“She is one my favourite personalities in fashion history because of her personal life,” Zanini says. “She was adventurous, brave and super-intelligent, and used her intelligence to succeed in life. What makes her so relevant and inspiring to people even today, is that she was so free-minded. She was able to do things her own way.
“I can identify with her irreverence and non-conformist thinking – that’s for sure – and I admire the clever way in which she was irreverent but also able to execute the ultimate elegance, which, if you think about it, is a bit of a paradox. To provoke, but with supreme elegance.”
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