Oct 11, 2013

Pimping your posts and the myth of the 80-20 rule
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80-20-ruleI have seen this advice posted or discussed three times in the last three weeks: “You should spend 20% of your time creating social media content and 80% of your time promoting it.”

This is a tweetable little sound bite that’s easy to remember and pass along. But it is so whacked-out that I just have to say something about it in case anybody out there is beginning to believe it.

Let’s play out this 80-20 rule logic.

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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