Oct 11, 2013

6 Content Marketing Principles Every Business Needs to Follow
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I’m often asked “How can a small business succeed with content marketing?” as well as “How can a huge corporation develop a cohesive content marketing program?”

The thing is, the basic principles of content marketing apply no matter who you are. Check out Joe Pulizzi’s post 6 Content Marketing Principles Every Business Needs to Follow on Entrepreneur.com to see what I mean.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel