Oct 10, 2013

The Perfect Sales Tool: Is it Time to Stop Wishing?
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Written by : Stewart Rogers| 0 | B2B, Business, Marketing

perfect-sales-toolTwo years ago, I wrote about the perfect sales tool and included a wish list of capabilities that simply didn’t exist back then. Certainly as a group, no one product could proclaim to include all features and many singular features weren’t available in any product. Alas, it’s been two years and still no product has been invented that comes anywhere close to what I described. I knew that I was asking for the stars. My goal was to make a point about what salespeople truly need to make their lives more productive.

Admittedly, the perfect sales tool will never exist because the needs of sales organizations vary from company to company. The very definition of a perfect sales tool will therefore, be in dispute. But what if we were to dial-down and focus on specific sales scenarios? Is there a perfect tool for individual scenarios? Let’s take a look at two specific scenarios, complex sales environments and field sales.

Read the full story at The Perfect Sales Tool: Is it Time to Stop Wishing?

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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