Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the future of content curation.
On the assumption that “The speed, scale, and number of distinct elements of produced content will double every 24 months.” (call it Rosenbaum law) he rightly asserts that, as if there was already enough content, we are going to be literally inundated by tons of it soon.
In this light content curation is much more than what content marketing providers would have you think (save some time and get more interesting content out). Content curation is rather a socially critical activity that will make it possible for people to learn, find the information they need and indpendently evaluate what product to buy.
Steve Rosenbaum outlines five principles around which the economy of content curation will establish itself. They are:
The First Law: People don’t want more content, they want less.
The Second Law: Curators come in three shapes…
The Third Law: Curation isn’t a hobby, it’s both a profession and a calling. Curators need to be paid…
The Fourth Law: Curation requires technology and tools to find, filter, and validate content…
The Fifth Law: Curation within narrow, focused, high-quality categories will emerge to compete with…
My comment: Steve Rosenbaum is right on track with this one and his five principles are 100% correct. If you are into content curation for the long ride, read them again.
Rightful. On track. 9/10
See on www.thevideoink.com
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