So your business had decided that it would maintain an active presence on social networking sites, namely Facebook, Twitter, and Pinterest. Moreover, it’s also been decided that your marketing team will just create one or two content items per day and post it simultaneously on all the platforms.
Great. It’s fast and efficient, right?
Although it may save you a lot of time to make your posts universal to all social media, it may not be a good idea if your goal is to generate positive responses from your audience. You see, each networking site operates differently from one another, and the way to attract people towards your post is just as different.
There is no foolproof recipe, but there can be guidelines that can help you optimize your posts based on the tastes and preferences of each social media fan:
- Be a positive ray of light. Facebook users are generally attracted to things that breed positivity. It makes them excited and cheerful, resulting to positive responses.
- Be trivial. People want to learn new things on Facebook, and they are willing to keep on reading as long as you have a catchy title and an intriguing lead.
- Include images. The biggest rate of engagement on Facebook is generated by images. Make it attractive, vivid, and artistic. Include people and faces, doing something candidly.
- Be mobile-friendly. A growing proportion of Facebook users are going mobile, so make sure your posts are just as attractive when viewed on a mobile device.
- Clear call to action. Followers must know exactly what you want them to do. Don’t confuse them by covert instructions or ambiguous text.
- Shorten URLs. Make the most of your 140 characters by shortening links. Use bit.ly or other shorteners. It makes your tweets look neat, too.
- Don’t sacrifice grammar and spelling. You’re a business, not a celebrity. You need to maintain a professional language for distinction.
- Interact. Use the power of influencers. Retweet or mention them so they could aid you in spreading your message.
- No human faces. Studies have shown that human faces in Pinterest posts lessen the chances of being shared or responded to. Focus on physical products and services instead.
- Be artistic. Use multiple, dominant colors in images. Make red your favorite color. Don’t let your background take up most of the image space. Better yet, hire an in-house professional to enhance your images.
- Be impeccable. Pinterest users usually stay up late. Unlike Facebook and Twitter which peak during the afternoons, Pinterest is still an active ground at night from 8PM until 1AM.
- Tap your feminine side. 4/5 of Pinterest users are females, so if you want to engage them, you have to tickle their womanly bones.
This content originally appeared at Sales and Marketing Blog.
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