Pinterest is a powerhouse of a social platform. As the third largest of the social platforms, Pinterest has done an outstanding job garnering attention. Pinterest has really been dubbed a visual curation site, but wait not so fast. As you will learn from this article, Pinning content, as in article content just became important.
Now you can add this crucial data to your boards, and begin to drive traiffic in new and incredibale ways. Here is how and why.
From the article.
It’s been called the great unbundling of the news, post-industrial journalism, the “microchunking” of content, and atomisation. All these coinages express the same basic idea: that audiences are increasingly discovering, aggregating, remixing, and sharing content on social media sites.
What happens after the initial social media burst, though? At times, it seems to make content more ephemeral, traversing through the social ecosystem for a day or so, only to sputter out, left for search engines to unearth.
Pinterest, though, seems to be one exception, as the site’s structure of crafted boards give shared content a longer shelf life. Pinterest is often de-prioritized by publishers because it’s seen as more of an image-sharing site. But, in fact, audiences go to Pinterest to share all kinds of content, including short and long-form journalism. BuzzFeed CEO Jonah Peretti recently said that Pinterest sends more traffic to BuzzFeed than Twitter.
Read the rest of the article here:
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