Oct 2, 2013

The Role of Content in Creating a Mobile Society | Digital Marketer
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In August, TIME declared we are now living in the “Golden Age of Mobile,” and it’s true.

Barriers to high-speed connectivity are crumbling. Innovation in mobile technology is flourishing at lightning speed. Our mobile devices are capable of things that seemed impossible just a few years ago.

Knowing this, the explosive jump in the number of apps available in the Apple App Store — from 3,000 in 2008 to about 900,000 in June of this year — makes sense. Developers are churning out apps, hoping to make this Golden Age a profitable one. Most, however, are doomed to fail.

User Engagement and Profitability

The average U.S. iPhone user has 32 third-party apps on her device, which sounds impressive but is ultimately irrelevant. If you’re an app developer aiming for monetization, what really matters is a user’s engagement level.

There are four types of app users out there:

via The Role of Content in Creating a Mobile Society | Digital Marketer.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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