In August, TIME declared we are now living in the “Golden Age of Mobile,” and it’s true.
Barriers to high-speed connectivity are crumbling. Innovation in mobile technology is flourishing at lightning speed. Our mobile devices are capable of things that seemed impossible just a few years ago.
Knowing this, the explosive jump in the number of apps available in the Apple App Store — from 3,000 in 2008 to about 900,000 in June of this year — makes sense. Developers are churning out apps, hoping to make this Golden Age a profitable one. Most, however, are doomed to fail.
User Engagement and Profitability
The average U.S. iPhone user has 32 third-party apps on her device, which sounds impressive but is ultimately irrelevant. If you’re an app developer aiming for monetization, what really matters is a user’s engagement level.
There are four types of app users out there:
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