Customer complaints will always be part of your business campaign, and it is up to marketers like you to deal with them and keep them from getting out of hand. Otherwise, you might have some difficulties in your future B2B lead generation campaigns. This is one thing that you have to do right, since social media can be a real downer to your B2B leads campaign if your prospects check and see that your customers are saying negative things about you. Now that would be a real wrecker for your marketers. This is an issue that you need to take care of. At least there are only three things you need to consider before you go out solving a customer’s problem.
First of all, you need to know just how big the return on your investments will be.
You see, it is all right to solve a customer’s problem. Indeed, you have to solve it, how else will you be able stay in business, then? The problem here is that some customers are just so hard to please. Dealing with such people not only steals a lot of your time, it also keeps you from your appointment setting tasks at hand. In cases like these, it is best to just solve it to the best of your abilities – and leave it at that. It will not help you to fret over it too much. If it is broken, fix it right. If it is still broken, and fixing it will not get you anything good in return, then you might as well leave it.
Second, are your people properly informed of the customer’s problem?
With multi-tasking being the norm in a lot of businesses, where a single employee might act both as telemarketing representative and secretary, then you need to make sure that they are aware of what your customers expect from them and how you will address that need. People need to know why they are being made to do things. Setting expectations about their work will help them work better and provide meaning in what they are doing. But you do have to inform them about it. This calls for all your skills in communication to get your message across them.
Lastly, you have to make sure that you are ready for the consequence.
This is especially true if you fail to solve the problem of your customers. If that failure is what prospective sales leads ask you about, then you should have a reply at the ready. Sometimes, explaining things can be a real pain, especially if that failure is a sour point in your business operations, but brushing it aside will not get you anywhere near your goals. Be ready to defend your business, and your products, in case that happens. It is a necessary part of your overall marketing process.
Trouble with customers and B2B leads is normal. It is how you deal with that that makes all the difference in your lead generation campaign.
This content originally appeared at The Sales and Marketing Solution
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