Sep 30, 2013

Why Social Media And Telemarketing Do Not Mix?


All right, we have all heard how useful social media is in finding and generating potential sales leads for our telemarketing teams. Think about it – with Facebook, Instagram, or Twitter, one can reach out to a lot of business prospects in a closer manner. And once the connection has been made, you can have your marketing team call them up and offer your business. Sounds easy, right? But here is the problem: you may not connect with the right B2B leads prospects. It can be a real bummer when that happens.

So, where did you go wrong? Where is the discord between social media and telemarketing?


Well, we could blame it to the demographics. This is one of the biggest problems that social media has to deal with. Despite the promise social media has when it comes to professional B2B lead generation , the fact remains that the demographic you are reaching is not exactly the ones you are after. I mean, according to a study by the Pew Research Center, each social medium can reach a different set of demographics. For example, Facebook is favored by women between 18-29 years old; Twitter is usually used by urban residents and people of African-American descent, between 18-29 years old. And these are just two examples of demographics that you can possibly reach.


Just think of these cases, and you will get the picture. Your intended audience may not be there at all. Still, if you know where to look, and what social media tool to maximize your marketing efforts, then you will be able to reach out. Take Facebook, for example. Yes, I did mention that Facebook is used by women, a good number of adults online use this. And if your target audience is of the female gender, then you should get an appointment setting specialist who knows how to reach that particular market. The only challenge here is in getting the people who are up to the job.

This is why it may be a good idea to outsource your campaign to a competent lead generation agency. There are a lot of companies out there who can do that. Of course, you have to choose the right one. You might end up working with a fraud that will bleed you out of your money, without getting you the results you wanted. So you have to be careful about it. You might have to investigate their backgrounds first, see their past performance, who they have done marketing campaigns for, and you might see some really good candidates. And do not forget to interview these prospective marketers, so that you can choose the right people for the social media job.

Another option would be to just concentrate on your telemarketing campaign, with social media as support. Remember that the success of your business rests on your ability to get in touch with the right prospects. Researching on it will take your time, but you can be sure that it will be worth it.

This content originally appeared at Smart Business Marketing

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Judy Caroll

Marketing Executive at Callbox inc. Blogger, Online marketer. Helps Businesses improve by giving expert advice on Lead generation, Sales and marketing.
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Judy Caroll

Marketing Executive at Callbox inc. Blogger, Online marketer. Helps Businesses improve by giving expert advice on Lead generation, Sales and marketing.

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