Most people don’t plan to fail: they fail to plan.
~ John L. Beckley
I often hear this quote, but usually in the context of financial planning for kids’ college funds, retirement funds or even rainy day funds. This quote rings true within any aspect of our lives, when you start thinking about it. For example, have you ever attended, or even hosted, a lavish party which required the coordination of a venue, menus and entertainment? Would the party turn out differently if you had decided to just wing it, rather than plan the event? Probably so. Some social media marketers treat online marketing like a huge, never-ending party – but they do so without a social media strategy in place. Are they planning to fail? Probably not.
Click the link to read the entire article:
Latest posts by Jennifer G. Hanford (see all)
- Marketers: You’re Going to Want to Learn More About Instagram - December 15, 2014
- Community Managers: You Really Can Survive the Holiday Season! - December 12, 2014
- Holiday Marketing Mistakes to Avoid - December 3, 2014