Sep 30, 2013

Social Media Strategy: Don’t Fail to Plan
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Most people don’t plan to fail: they fail to plan.

~ John L. Beckley

 

 

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(Photo credit: Viewminder)

I often hear this quote, but usually in the context of financial planning for kids’ college funds, retirement funds or even rainy day funds. This quote rings true within any aspect of our lives, when you start thinking about it. For example, have you ever attended, or even hosted, a lavish party which required the coordination of a venue, menus and entertainment? Would the party turn out differently if you had decided to just wing it, rather than plan the event? Probably so. Some social media marketers treat online marketing like a huge, never-ending party – but they do so without a social media strategy in place. Are they planning to fail? Probably not.

 

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via Social Media Strategy: Planning for Success

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 

  • Thanks for sharing the link, Jennifer. Many businesses engage in social media as if it’s easy to win over the audience just because your content and activities are visible to everyone, but that is wrong. You need to plan even in social media, we even have ROI for those. You are not the only one delivering content and gaining leads, there’s competition and also getting your customers to be interested in your services.

    • You’re welcome, and thank you for your comment, Christine. Planning and strategy are so very important when it comes to social media marketing.


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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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