I tend to agree with Jeff Bullas with his insight into what Google Plus is, and perhaps more importantly what Google Plus isn’t.
One thing is clear though, to ignore Google Plus, which is in fact the second largest social network right now could be at the risk of your own peril.
This is a great article from Jeff on how to market your content on Google Plus. There is a correct way to go about doing it. What I really like about the post is that Jeff provides two very interesting Google Plus case studies. You can check out some of my Google Plus posts. Also if you haven’t already circled Jeff Bullas and added him to your Google Plus, I would do that right now.
From the article
Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle.
It is embedded in and across all Google’s web assets including Gmail, Blogger, Picasa and YouTube. Google+ was designed and developed from day one to be visual, integrated and mobile optimized.
As it has grown in popularity it needs to be taken more seriously by marketers. What is now the second largest social network should no longer be seen as an afterthought.
Google+ is about relevant content
Google’s objectives for Google+ are led by the key goal of improving user experience. This includes using the social network to improve the search results by serving up online content that is relevant, recent and accurate. It means providing content on the search results page that best meets the users expectations.
Social proof improves search engine performance
That is why the “+1 button” is important. It is social proof of what content people find valuable as they use the web, read blogs and share online. This adds to the accuracy of the search engine software.
This social proof feeds into mathematical equations used by Google’s computer servers to continue to make its search engine pertinent and as useful as possible to seekers of information online on a social web. So how content works on Google+ will be a bit the same as Facebook but with some twists.
So what are the top content activities on Google+?
Read the rest of this amazing article here:
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