The recent years brought 2 significant changes to the internet, affecting internet marketing for small and medium sized businesses on a scale that is overlooked by most consultants.
Professionalization Disruptive Internet Marketing Trend # 1
People keep calling the internet “a level playing field” where the little guy has the same chances for success as the big guys.
Nice talking, except it’s not true anymore. 10 years ago, yes, even the big guys were amateurs. 10 years ago, a one-person-business could slap up a crappy looking web site, fill in a few keywords, and start making money. 10 years ago, you could start a PPC campaign, paying peanuts, laughing all the way to the bank.
Those times are over.
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