I LOVE Infographics…the concept is simple and a quick way to learn and compare information and an excellent compliment to any content strategy. When done well it covers a vast array of valuable information in such a beautiful way. I personally have not attempted to create any yet, but I see that in my future for my business as well as for my clients. This post below has stimulated much more interest and inspiration to at least try…so check it out!
The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was.
I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs and such and what do you have? A little picture show? A decorated article? A busy page?
What’s so great about these things?
People love them.
There you go. Again, people love them. That’s all you need to know.
They devour them. They rave about them. They save them. They actually collect them. Most importantly, they share them.
We could get into the psychology of it all, but why complicate the issue? And why question it?
Create an interesting infographic and you draw a crowd. You build authority. You accomplish precisely what we strive for as content marketers.
So, since people love them, you should create them. Case closed.
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