Sep 19, 2013

The Expanding Skillset of the Marketer of the Future
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Written by : Stewart Rogers| 0 | Business, Marketing

marketing-tacticsThe evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace. Given this constant evolution, a panel at the Social Shake-Up conference in Atlanta, sought to explore whether or not a “Frankenmarketer” would ever be created.

The numerous – and expanding set of – skills that marketers need to have make this a challenge. The experts explained that stitching together this Frankenmarketer is difficult – given the need for knowledge regarding creative, TV, print, radio, web design, digital advertising, SEO and… the list goes on and on. Despite this growing list of mediums, the panel sought to tie it all together into one comprehensive marketing monster.

Moderated by Frank Eliason, the Director of Global Social Media for Citi, the panel featured a number of well known industry leaders: Murray Goldstein, Executive Director of SMB Segment Marketing for Cox Business, Tami Cannizzaro, Director of Marketing, Social Business for IBM Global and Dipayana Gupta, Head of Social Media Marketing and Strategy for New York Life.

Content marketing has changed, and marketers – including entire teams and CMOs – have tried to change with it, as customers and their cloud have increased significantly. Tami noted that brands now need to be ahead of the curve in this regard, and it comes down to listening to your customer base.

Read the full story at The Expanding Skillset of the Marketer of the Future.

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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