Sep 19, 2013

Content Marketing Podcast 37: Busting the Myths Around Viral Content
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A lot of marketers have allowed their obsession with “going viral” dominate their content marketing strategies. On today’s episode of the Content Marketing Podcast, we talk about why this is a bad idea … and how you can turn it around: Content Marketing Podcast 37: Busting the Myths Around Viral Content

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

  • Thanks for sharing the video! I learned a lot. Quality content seems ambiguous now that it includes a large coverage of different topics and subjects, both productive and trivial. Viral doesn’t always result to having the right of audience for your marketing.


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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