It’s been six years now since Twitter user Chris Messina used the first ever hashtag and started a worldwide trend that has been steadily evolving over the years. Now, more and more social networks are adapting hashtags to make it easier for their users to discover posts – at this point, almost all major social networks have a hashtag feature. But how do they differ from one another? Each social network has a slightly different approach to hashtags, so let’s take a look at how best to use them on each social network.
Twitter is still the best social network for using hashtags. This is where hashtags truly feel at home and where they are most useful, in my opinion. This is because, unlike many other social networks, most profiles are public – meaning that a hashtag search will show almost every tweet that uses that hashtag. Not to say that Twitter doesn’t have its fair share of private profiles, but most of them are public.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.
A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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