As more people turn to the Internet when making their purchasing decisions, they may want the answers to their questions to come straight from the most knowledgeable source. This source is (or should be) a company’s CEO. Some CEO’s recognize their positions as the thought leaders within their industries and find social media to be a welcome and friendly place for them to help spread their viewpoints.
This article touches on why CEO’s should be visible on social media platforms. The author suggests that consumers prefer doing business with companies who have social CEO’s, whether these CEO’s are brand ambassadors or thought leaders. It lends credibility to their companies and people like doing business with people and companies they trust. This is a quick read with good information about social CEO’s.
Read the entire post here:
Why should your CEO be visible in social media? ← Market Recognition. by Gareth Taube
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