Brian Solis has written a remarkable foreword for a new book called “Share This Too”. His post titled “The Future Of Marketing Has Little To Do With Marketing”, is both interesting, and a serious piece of intellectual capital.
Brian has great vision, and a clear understanding of the changing dynamics in business, social media, and marketing, how they all converge, and what the future holds. We could all do well to listen intently and follow his advice.
In Brian’s words..
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity…
Read the full story here;
This comment left on the original post by Kathy Klotz-Guest is eloquent. I wanted to share it with you.
“Ultimately, marketing is and always will be about people – not products and services. It’s that higher purpose that matters. The worst thing to happen to marketing was marketers who never understood that people matter. However, I think things are starting to change. And it has to. There is just too much info coming at us every day; the status quo doesn’t work anymore. Here’s to positive change” – and to “people!”
Tags: Brian Solis, Business, Engage: The Complete Guide for Brands and Businesses to Build Cultivate and Measure Success in the New Web, John Wiley & Sons, marketing, Marketing and Advertising, Share This Too, Social Media
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