I remember the first time I used Google Adwords, I thought it was very good. If you are not familiar with Google Adwords, basically in brief, it is Google’s online advertising and revenue model. We are all familiar with organic search result’s from Google. At least I hope you are. Those are the result’s that come up in search naturally. Companies spend lot’s of time and money on SEO, to get a page one ranking for the search terms they want.
Well Adwords are the little ads on the right side of the page. Those are paid for, and companies pay a percentage, sometimes over 2.00 dollars per click, when a user clicks the link. And Google of course makes a killing.
Now it seems just a little over ten years later and Google is just killing it. Well go ahead and read for yourself.
Google is poised to rake in a colossal $38.6 billion in online advertising revenues in 2013, equating to a third of all revenues tallied from the ten biggest online advertisers, which is expected to reach a total of some $117.6 billion in 2013, up from $104 billion last year.
Twitter ranks ninth amongst the top online advertisers, with its estimated $600 million in online ad revenues this year accounting for just a half percent share of the overall market.
Twitter, however, is on track to earn more this year in online ads than LinkedIn ($400 million), although significantly less than Facebook ($6.4 billion).
Yahoo ($3.5 billion) and Microsoft ($2.9 billion) also feature strongly in the chart.
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