Sep 11, 2013

8 Content Marketing Terms in Need of a Performance Review

As a certifiable language nerd, I’m always down for a discussion of words and how we use them. Here’s a great post from Josh Johnson at Kapost on a few content marketing terms that need a fresh looking-at:

8 Content Marketing Terms in Need of a Performance Review | Kapost Content Marketeer.

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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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