Sep 10, 2013

Klout Is At It Again – Privacy Be Damned
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Written by : Stewart Rogers| 0 | Facebook, Social Media

klout-privacyAs much as I loathe discussing this topic again or giving Klout any more publicity, I’m compelled to share a recent personal experience. Those who have followed me over the last few years are well aware of my distrust of Klout, the self-proclaimed “standard of influence.”  Frankly, a business and service that could have been a true leader in the growing industry of influence marketing has become an Internet joke among many industry analysts – in large part because of its own missteps and poor communications.

In November, 2011 I made a public declaration that I was taking back my “influence” and opting out of Klout and explained my rationale. The main reason I opted out of Klout’s game is the same reason Klout believes individuals should be playing the online influence game. I was tired of being incorrectly defined by their inaccurate scoring system. I was among many who opted out at the time – and since – for this very reason.

Continue reading at Klout Is At It Again – Privacy Be Damned.

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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