As much as I loathe discussing this topic again or giving Klout any more publicity, I’m compelled to share a recent personal experience. Those who have followed me over the last few years are well aware of my distrust of Klout, the self-proclaimed “standard of influence.” Frankly, a business and service that could have been a true leader in the growing industry of influence marketing has become an Internet joke among many industry analysts – in large part because of its own missteps and poor communications.
In November, 2011 I made a public declaration that I was taking back my “influence” and opting out of Klout and explained my rationale. The main reason I opted out of Klout’s game is the same reason Klout believes individuals should be playing the online influence game. I was tired of being incorrectly defined by their inaccurate scoring system. I was among many who opted out at the time – and since – for this very reason.
Continue reading at Klout Is At It Again – Privacy Be Damned.
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