Sep 10, 2013

FTQ: What’s the Difference Between Social Media and Content Marketing?
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(This post originally appeared on the Resonance Content Marketing Blog.


Can’t see the SlideShare?

Frequently Tweeted Questions on TwitterToday we’re continuing our SlideShare series called FTQs (Frequently Tweeted Questions) by addressing the question “What’s the Difference Between Social Media and Content Marketing?”

In today’s slides (with audio!), we’ll cover:

  • Why the “shift” from social media to content marketing isn’t as major as many people think
  • The vital role social media plays in any good content marketing strategy
  • Why if you’re doing social media right, you’re already on your way to rocking content marketing
  • Jay Baer’s dynamite summary of the relationship between content and social media

Have a question you’d like answered in an upcoming FTQ? Leave a note in the comments, or tweet me at @resonancecont!



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About the Author

Rachel ParkerA self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.

Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.



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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

  • Interesting and informational slide. Content stays stagnant, unread and abandoned when not delivered to the right places. If social media is not part of your strategy, then your material is already digging its own grave.

    • Absolutely, Ava — with billions of pieces of content being created every day, we can’t assume readers will come to us. Thanks for commenting!


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel