“You can’t measure the ROI of social media!” If you’ve heard (and believed) that one, you’re not alone, but it simply isn’t true.
Measuring the success of your social media marketing is not so different from measuring the success of other marketing efforts. You still need to understand:
How large your audience is,
How fast it is growing and,
How much traffic social media efforts drives, and most importantly, how many leads or customers are generated by that traffic.
Social Media Success Factor 1: Social Audience Growth and Reach
The total number of people engaging with your brand in social media channels, such as Facebook “Likes,” Twitter followers, LinkedIn Group members, blog subscribers, YouTube channel subscribers, etc.
What to Look For in Social Media Growth & Reach
Watch for a steady increase in the number of followers or fans you have, but don’t look to expand just for the sake of numbers. Your overall goal is to get your audience to share your content, visit your website, sign up for your newsletter or fill out a form and become a lead.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
Latest posts by Rebekah Radice (see all)
- Social Media Success – Five Key Numbers to Watch [Infographic] - September 8, 2013
- Social Media and Blogging: 4 Ways to Maintain Both and Gain Momentum - September 7, 2013
- 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - September 6, 2013