If you haven’t seen this video from actor and House of Cards star Kevin Spacey, it’s worth the five minutes of your time. The speech, edited and served up by the folks at Telegraph UK, contains a road map for brand storytelling worthy of global enterprise brands.
In case you aren’t already familiar with the Netflix-produced original series, House of Cards, it was considered a risky move in the world of episodic “television” content for many reasons. Notable among them is that, unlike most traditional TV shows — which film a pilot, get network funding, then produce and release episodes one at a time over the course of a season — all 13 episodes of House of Cards were released on a single day.
In the video, Spacey himself speaks to the potential benefits of this innovative distribution strategy, proclaiming, “Give them [the audience] what they want, when the want it, in the form they want it in…”
The success of House of Cards (as well as that of the latest Netflix series to be released en-masse, Orange is the New Black) proves that this distribution model can work. But how might it apply to content marketing, which operates in vastly different ways than the business of television? And, more specifically, how might a nontraditional release schedule like this impact corporate storytelling?
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