Google Plus, while emerging late to the social network party, has clearly shown it’s worth and potential to businesses and brands willing to test the marketing waters.
Frequently referred to as a “ghost town,” Google+ has proven the naysayers wrong by edging out the competition to stand as the second largest social platform in the world.
Google+ now boasts 359 million monthly active users, an increase of 33 percent since June 2012.
So what is the reason behind this rocket-fueled growth? While it doesn’t hurt to be the social network affiliated with the worlds largest and most powerful search engine, many other factors come into play. A highly engaged early adopter crowd that continues to evangelize its power, a platform firmly attuned to consumer demand, and features that continue to evolve to exceed user expectations and meet demand.
As you build out your online presence, adding Google+ is a key component to your marketing strategy. Not only will it assist in improving website and blog traffic flow, but will allow you to dominate your personal brand using Google Plus fuel!
1. Maximize Your Profile Potential
As with any social site, making the most of your Google+ profile is an important first step when getting started. Every field within your Google+ profile is an opportunity to connect with your target audience. Take the time to complete every bit of it.
A few ways to optimize your profile:
Write your summary using information about you and your business that will connect with those looking for your product or service. Make sure this includes your passion and hobbies that fall outside of your “job.” Conversations happen when you share interesting facts and tidbits about yourself.
A professional profile image – Your profile image should be considered a key element to your personal brand. For this reason, it is extremely important that you create consistency from one network to the next by using the same high-quality professional headshot.
Use relevant keywords – Do you know what search terms people are using when looking for your business? Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you.
Get local – As you craft your summary, remember to add your industry specific keywords as well as your location based keywords including city and state.
2. Write Great Content
While this should go without saying, great content should always be at the core of your social media and marketing strategy.
Not only does it allow you to share the wealth of information you have gained over the years, but it also establishes you as a thought leader within your field. Great content can make the difference between growing your Google+ presence and completing stagnating it.
3. Manage Your Contacts
Google+ Circles is a special feature that allows you to manage contacts based on interest.
Filtering your circles creates better targeting where you are able to share the right content with the right audience. By organizing a circle of potential customers, you can ward off a lot of the noise that takes place in social networks like Facebook.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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- 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - September 6, 2013