Sep 5, 2013

The Ritz-Carlton Uses Social Media to Create Indelible Memories
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Written by : Stewart Rogers| 0 | Social Media

ritz-carltonLong before Zappos and the Apple Store, the Ritz-Carlton became one of the best examples of luxury, over-the-top, best-in-the-business customer service. In fact, when the Apple Store experience was being designed, the Ritz-Carlton was purportedly a model for that retailer’s own philosophy of customer service.

I recently had the opportunity to chat with Allison Sitch [@LuxPRLady], Vice President of Global Public Relations at The Ritz-Carlton Hotel Company. When asked what Ritz-Carlton hopes to achieve using social media, I didn’t hear one of those typical refrains often heard in the hospitality industry, “fill more beds,” or “lower our vacancy rate.” Instead, I heard about the hotel chain’s commitment to deepening the engagement with current guests, as well as aspiring or potential customers.

Read the full article at The Ritz-Carlton Uses Social Media to Create Indelible Memories.

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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