Pay-per-click advertising through services like Google Adsense can make your blog profitable, but it usually isn’t the most efficient way to bring in money from a blog. The problem with pay-per-click is that the payout for each click is simply too low. The advertisement you show may be for a product which cost hundreds or thousands to purchase, but you’ll often end up receiving less than a dollar for one click.
Setting up an affiliate program can provide a large boost in revenue. Affiliate programs pay when someone you referred actually make a purchase, and you receive a set amount or a percentage as compensation. This can add up to a large amount of income. ProBlogger’s Darren Rowse, for example, lists affiliate income as his number two income source, just slightly behind Adsense.
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