Sep 3, 2013

7 Content Marketing Lessons from South Park
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(This post originally appeared on the Resonance Content Marketing Blog.


7 Content Marketing Lessons from South ParkLater this month, Season 17 of the wildly popular animated series South Park will kick off on Comedy Central.

As you may know, I’ve been a fan of these potty-mouthed third-graders ever since Cartman got an anal probe back in 1997. And now that content marketing’s my bag, I’ve recently recognized a number of lessons we content marketers can learn from the 16-plus-year collaboration between Trey Parker and Matt Stone.

So check out “7 Content Marketing Lessons from South Park” on SlideShare and let me know your thoughts in the Comments—we’d love to hear from you!



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About the Author

Rachel ParkerA self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.

Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.



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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

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  • mattmassaro

    Don’t forget to wear a dress and take lsd before any award show lol.

  • South Park has always been my favorite. The show takes its bold move to a whole new level every time it airs. But behind the offensive scripting and profanities, they speak valuable lessons in the end better than any kids show. That means when you put content marketing at hand, don’t be afraid to step outside the line but make sure you put sense into it and people will have something to learn from what you create.


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel