Sep 2, 2013

So Where is the Collaboration In Your Content Curation?

Written by : Tom George| 1 | Content Curation


Content curation is a buzz word which has been hugely popular the last couple of years. If you are new to the concept, the definition of curating changes a little depending on who you ask.

There is however, little doubt left that content curation has become a significant part of the future of the Internet. A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic subject or a niche, in such a way that provides special context or a unique engagement with his or her readers. In layman’s terms. There is simply to much information being created. We need human filters to help us find the best content and help put it in the proper context for us.

When curation is done correctly, over time the curating positions the curator as an expert in his or her respective field and can solidify their reputation as a thought leader. A good curator will mix curation with his or her own original content or commentary. This is done to give interpretations for the express purpose of allowing others to form their own conclusions.

Before we dive into the core benefits of curation, such as learning and collaborating, as well as collective intelligence and networking, I want you to have a significant understanding of WHY curation is so important. This article will give you a solid overview on the WHY curation is important.

Also real curation is not simply about copying and pasting, or adding a few sentences. Albeit simply pointing someone to the information if it is valuable enough is still helpful and yes is a form of curation, but it is not the only way to go about doing it. There are in fact different levels of curation, and different methodologies, some provide significantly more value, not only to the curator’s audience, but also to the author of the work. I would like to point out, under no circumstances should you ever not give proper attribution to an authors work. This is paramount to stealing.

You should always site your sources, as well as be respectful of an authors sentiment. Most authors will appreciate curation when done correctly. On the rare occasion you find one that doesn’t, I always advocate respecting their wishes. Even if that means removing your curation. There is such a thing as fair use, but it is simply not worth the trouble, and as I said if you do curation correctly you will reap all the benefits and avoid all the negative aspects that could result from trying to take short cuts. There are no short cuts to success.

This leads me to my next thought which is about another article I wrote which is titled This will give you the proper foundation you will need and also explain the different ways you can go about curating content. So now let’s get into it. So where is the collaboration in your content curation?

We do business with people we know like and trust. There is a book you may have heard of called, Rich Dad Poor Dad by Robert Kiyosaki.

It advocates financial independence through investing, real estate, owning businesses, and increasing one’s financial intelligence. It’s a super book. If you haven’t read it, I suggest picking up a copy. The one thing that really hit home for me was this. “The wealthy and the affluent spend their time networking, everyone else spends their time looking for work.” Think about that for a minute.

The significant benefit of curation is that it really becomes a net-workers dream. You should in fact figure out who the thought leaders are in your industry and spend some time understanding what makes them tick. Don’t just simply follow the heard. Yes we all have great sites that we know are very popular that attract some super authors who publish highly beneficial quality content on them, but simply re-posting a portion of their work is not going to attract them to your curation. You must add value, challenge them, engage and ask questions. In short you must bring something to the table. You must understand what makes them tick.
In addition, what about the new up and comers? The new talent that is looking to make a name for themselves. This creates an opportunity to network and build relationships with others. Now take this and begin to collaborate with other like minded curators and you will really begin to see things develop rather quickly.
Practicing curation in education is taking off like wild fire because it is a vastly superior way to learn. Being connected on a universal level is easier then ever and educators are understanding the benefit’s. What we are headed towards is a sort of collective intelligence. However the real challenges we face are still the human dynamic. Who takes credit for the information? How do we remove the narcissism and the ego factor? These are questions that remain unanswered as of yet, however as we move into the Internet of things and being connected all the time, one thing is becoming increasingly clear. We have an unprecedented amount of access to information, and at the same time we have an unprecedented amount of strain on our economies and our natural resources. We will need to change and adapt to survive and to ensure the survival of our future generations, and curation could in fact be the beginning of a new and sustainable ecosystem and culture. So I will ask you again. Where is the collaboration in your content curation?

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • jesus haley

    It can sometimes be awkward to ask questions, but the answers may fascinate. They give you an idea of what works, what makes it possible to invest more effort in this area. I understand that entrepreneurs are busy, this may seem daunting. Do not hesitate to outsource some work with your team, or a sorcerer, or a company that develops content curator. You can be the one to write the contents of the “core” and then add their own roads and renowned experts in the world. You can hire a virtual assistant to do something when it is created. The key is to develop a plan and get started!

  • Passle

    For collaborative curation you should try using us: ‘Passle’ ( It’s perfect for that. You can then post to blogs or keep in a private group. And its free.

    • Hi Passle thank you for the tip. Also thank you for visiting Internet Billboards. We need curator’s to cover all the great topics we have. I will be sure to check out Passle. Please stay in touch by visiting the site. I always welcome valuable comment’s here.

  • Lynn O’Connell

    Casting a wide net is important. Simply posting the same mashable article that everyone else posts that day is not adding value. Know your niche, know your reader, and do the searching so you become the go-to curator they count on for news, insights, or trends.

    • Hi Lynn,
      I couldn’t agree with you more. To really begin to take advantage of all the tools and content we have at our disposal, we really must stop simply pushing the same information around and begin to collaborate. Thanks for stopping by. Feel free to register and submit some curation on the site. I think you have the right ideas.

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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