Amie Marse has written a great piece titled simply “How To Handle A Public Relations Crisis”. In the age we live in with Twitter, and Facebook, not to mention countless other communications and social tools, a colossal company blunder can attract some serious unwanted negative attention for your-brand.
It is therefore essential to understand the basics of what to do should you find yourself in the hot seat. This piece lists some great examples and really answers all the pertinent questions.
Amie Marse is the founder of Content Equals Money, a small content generation firm based in Lexington, KY. She’s been a passionate freelance writer turned business owner for over 7 years. Her philosophy is that the essentials of content marketing do not change from the small business to the Fortune 500 level, and that creativity trumps budget every time.
You can follow Amie on Twitter @Content_Money.
From the article:
Admit it: None of us are as graceful as we think we are. We’ve all “stepped in it” so-to-speak and sometimes, the results aren’t pretty. Whether we’re out for a run or walking within the confines of our home, we’ve all had a clumsy moment with unintended consequences. Likewise, no matter how appropriately you run your business, if you’ve been in business long enough, then you’re bound to receive publicity you don’t like.
Read the rest of the article here;