Aug 30, 2013

Using Content Marketing To Build Your Email List | Social Solutions Collective
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Content Marketing is all about creating content that your audiences will find useful, helpful, educational or entertaining. Hopefully you can achieve all of those things in one shot.

I *think* it goes without saying that each piece of content you create — whether it’s an article, an ebook, or a checklist — should have some sort of quantifiable goal. That’s where the “marketing magnet” comes in. Many times the marketing magnet is used to grow marketing or email lists.

And even if you think you don’t know what a marketing magnet is, I bet you do. In fact, you probably eye these prime pieces of content on a daily basis on some of your favorite Facebook pages, blogs or websites.

magnet

What’s a Marketing Magnet?

A marketing magnet is any piece of content used to garner/gather information from the consumer. Hubspot might be considered the King of marketing magnets [check out their slew of “marketing magnets” here]. They produce several eBooks a month that are free to download … that is, as long as you’re willing to share your contact information.

See how clever that is? The “free” piece of content (eBook) is used to obtain your contact info, which is then added to Hubspot’s marketing list. By giving your info you are allowing them to market to you by email, phone, or both.

It’s no secret that many prospects have turned into leads and then customers with their fine-tuned and savvy content marketing methods.

To see examples of how to make your own marketing magnets, read the full article: Social Solutions Collective – How To Use Your Content As A Marketing Magnet

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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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  • Ann Mullen

    Hubspot is great, but you have to realize that they are a big operation with many writers. Getting ebooks like theirs is a major endeavor for the small business person. But thanks for your ideas.


Content Curator

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke