“Influencers are hubs of information. They have many followers who respect their recommendations and opinions, and being featured by them sends a powerful amount of targeted traffic your way”.
So says blogging expert, Jeff Bullas.
Sites like Twitter, Facebook and Pinterest make content very easy to share, and if you’re creating something of value, well – people will share it. But it’s not enough to just create great videos, send them out into the universe, and hope somebody picks up on them.
Effective media relations start with identifying online influencers, and in this article I will look at how you go about finding your influencers and then how to start reaching out to them to promote your online videos.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
Latest posts by Joel Chudleigh (see all)
- Interview with Shawne Duperon on Effective Communication on Video - August 29, 2013
- How to identify influencers to promote your online videos - August 29, 2013
- Why the Use of Video in News Websites is Increasing - August 29, 2013