Aug 29, 2013

Charity video production – The why and how
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The economic downturn has had a particularly significant impact on charities and non-profit organisations. Like any businesses, when budgets are cut, marketing is the first to go – this is particularly true for charities. The irony is that marketing is essential for survival. Charities depend on their messages being heard in order to attract new funding sources, as well as reminding existing donors that they are there and their support is appreciated.

The challenge for charities is therefore about doing more with less. Traditional options might include TV advertising, which is so expensive it simply can’t be justified in times of economic struggle. Direct mail and e-marketing campaigns are more affordable, but less effective as there is no guarantee of them reaching your audience and engaging them effectively. The answer lies in charity video production.

via Charity video production – The why and how.

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Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
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Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing. When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.

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