The economic downturn has had a particularly significant impact on charities and non-profit organisations. Like any businesses, when budgets are cut, marketing is the first to go – this is particularly true for charities. The irony is that marketing is essential for survival. Charities depend on their messages being heard in order to attract new funding sources, as well as reminding existing donors that they are there and their support is appreciated.
The challenge for charities is therefore about doing more with less. Traditional options might include TV advertising, which is so expensive it simply can’t be justified in times of economic struggle. Direct mail and e-marketing campaigns are more affordable, but less effective as there is no guarantee of them reaching your audience and engaging them effectively. The answer lies in charity video production.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
Latest posts by Joel Chudleigh (see all)
- Interview with Shawne Duperon on Effective Communication on Video - August 29, 2013
- How to identify influencers to promote your online videos - August 29, 2013
- Why the Use of Video in News Websites is Increasing - August 29, 2013