Aug 25, 2013

Why Most Branded Content Is Just Awful
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content marketing

In 2013, almost every company is doing content marketing. But the problem with things becoming mainstream is that they tend to be used in a very mediocre way.

Joe Pulizzi shares some great food for thought in his article. According to him, there are three reasons why branded content is awful:

– No strategy
– No focus
– No accountability

I will add another one: Not taking the time to know your audience and gather feedback.

What do you think?

Read more at http://www.linkedin.com/today/post/article/20130820144122-5853751-why-most-branded-content-is-just-awful

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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