There was a time when ads and salesy messages were enough to get audiences to buy products. Companies did not need anything else.
Not so fast, says Gary Vaynerchuk in his article. This is not the 1990s anymore. You need to actually connect with people and adapt your messages to social media platforms to get the results you want!
“The trick here – the way to truly succeed and provide value – is to lean to natively storytell on each platform and respect the psychology of what makes a Facebook user different from a Pinterest user and more different still than an Instagram user. The difference is substantial and recognizing it will force you to bring value to those channels as individual audiences instead of thinking about them collectively as ‘impressions.’”
Tags: Social Media Marketing
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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