Aug 23, 2013

How to Build Authority by Talking About Your Competitors
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Written by : Tom George| 0 | Leadership, Marketing

Samsung vs. Apple. Ford vs. Chevy. Mac vs. PC.

We’ve all seen these giants go head to head with each other, right?

It used to be taboo to talk about your competition by name. TV ads used to proclaim the superiority of their brand versus the “leading brand”. Somewhere, somehow, that started to change and brands began to open up about their competition.

There are still many companies, however, that hesitate to talk about their competition online. There are also some who think that disparaging the competition is the only “conversation” they might have on this topic.

What if talking about your competitor could boost your site’s search rankings? What if you could build trust, authority, and likeability by talking about your competitors in an honest, transparent way?

Here are four companies that talk about their competition in a positive or neutral way and have reaped the benefits in terms of SEO as well as credibility.

via How to Build Authority by Talking About Your Competitors – Search Engine Watch (#SEW).

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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