Curation Is Here To Stay So Content Marketers Need To Drink The Kool-Aid: 8 Tips for Content Curation
I took Pawan Deshpande’s advice, which you will see is actually one of his tips which is renaming an article you curate. This was primarily done out of respect. I doubt Internet Billboards would usurp Hootsuite in the rankings in the SEO rat race, but hey stranger things have happened. I can see why an author may have a cause for concern if they see the curated article in a higher position then their piece, however after reading a couple paragraphs and then bouncing over to the original work, they still have those same eyeballs reading their piece. Again it’s about respect, and the author’s preference though. I know Pawan likes this, so out of respect I have done it. Let’s examine this relationship between content marketer and curator a bit.
Content marketers need to chill! First of all we have recommended your piece to our audience. So we are attesting to the fact that it is good. Second we are sending traffic to your work, and providing a venue for more engagement and user activity. I could go on and on, but I won’t. It’s like if I watched a movie and loved it, am I not allowed to discuss the movie, (get excited) about it with my friends. It would be different if I downloaded the entire thing and then charged people to watch it.
I think it is a little bit of arrogance in there mixed with some greed and envy to be perfectly candid. There are few mental giants in the world today. Only people who perceive themselves as much smarter, prettier and more important then they really are.
What the hell do you think Pinterest is. It’s visual curation. Are you trying to tell me they have permission from every photo that get’s posted. Of course they don’t. But we love it! Also if it’s on the web, it is going to get shared. No one is complaining about it, especially all the big companies seeing sales go through the roof from people spending money.
No maybe what we need is thousands of people writing the same shit everyday, mindlessly jamming up the internet and creating content, albeit some good and helpful content, still simply for the sake of the machine.
I have a news flash for you, it’s really really hard to create great content. And another news flash, it’s really really hard to be a great curator.
You have to focus on putting the spotlight on someone else, and sit back and relax and take no introductions.
Why do I do what I do. Honestly because most content on the Internet sucks! So I would rather focus on the less then 5 percent of the really great content which is out there. Yes I use Google search, but I also understand what it has become.
I see a huge disruption coming in the next couple of years, and that is what the powers that be are really afraid of. They are afraid of losing control.
I am interested in networking and building relationships. This is how good things happen, and the way business is done. It’s the way business has been done for many many years. How fast people dismiss others and show no or very little appreciation. You step on others backs, up and over to get some higher elevation, but your head is just in the clouds.
I think I have made my point. I have both fingers for you right here. They are not my index fingers.
Enjoy the article!
Pawan Deshpande, the author of this post, is the founder and CEO of Curata, and a contributor to the HootSource blog. This is part 2 of a two-part post. Read Part 1 from the link in the original piece.
Our last post introduced you to the concept of content curation and included some examples of curation in action. Now that you have a feel for what curation is all about and how it fits into your marketing mix, let’s dive into some tips and tricks for effective and ethical curation.
1. Identify your topic(s)
Before you start curating, zero in on the topic or topics you’d like to focus on. A few questions to consider: Is this topic relevant to your product or service? Is it helpful to your audience? Is it an area in which you have expertise and opinions? Define your topic too narrowly and you may find that only a handful of people are interested in the topic. Go too broad and the content won’t consistently meet your audience’s needs because they won’t know what to expect. Hitting that sweet spot in the middle will help you attract and maintain a loyal audience of readers who are engaged with your topic and your brand. Think about your thought leader strategy curated topic and developing a thought leadership strategy to achieve it. As Craig Badings of Thought Leadership Strategy states, “identify whether anyone else already occupies the space. If so, you may be two steps behind already.”
Read the rest of the article here;
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