Aug 15, 2013

Why Your Content Marketing Strategy Should Go Past the Sale
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In last week’s CMI #CMWorld Twitter chat with Ardath Albee on B2B content marketing, participants discussed whether our job as content marketers goes past the sale. The consensus was that it should.

“ Why? ” you may ask.

My response is that you should have a content marketing strategy for customer retention if you want to convert customers into evangelists and, ultimately, extend the reach of your brand.

This is in line with CMI’s philosophy and definition of content marketing as well:Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall content marketing strategy, and it focuses on owning media, not renting it.As content marketers, especially in the B2B world, we invest a lot of our energy in converting a prospect to a customer by working through the following steps: Researching […]

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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