Aug 15, 2013

The end of whitepapers? 2013 B2B content marketing survey results
Share

Written by : Tom George| 0 | Fashion

Link to: The end of whitepapers? 2013 B2B content marketing survey results

The stoic whitepaper is dying a losing favour as an effective format for communicating messages to BSB audiences. At least, that’s according to insights from a survey of B2B content marketing methods.

The ‘ B2B Content Marketing Report ‘ , authored by Holger Schulze, the manager of the B2B Technology Marketing Community on LinkedIn, sheds light on the challenges, goals, tactics and social media effectiveness going forward.

As a B2B content marketing format, those surveyed believe whitepapers to be declining due to alternatives coming through – alternatives that are more interactive and easily digestible such as video.

The survey also reveals that overall, B2B content marketing is seen as a progressively efficient strategy with a game-high 82% of survey respondents planning to increase their content production over the next 12 months.Other key findings note the rise of YouTube and the loss of ground of Facebook as a medium of reaching and […]

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom