The stoic whitepaper is dying a losing favour as an effective format for communicating messages to BSB audiences. At least, that’s according to insights from a survey of B2B content marketing methods.
The ‘ B2B Content Marketing Report ‘ , authored by Holger Schulze, the manager of the B2B Technology Marketing Community on LinkedIn, sheds light on the challenges, goals, tactics and social media effectiveness going forward.
As a B2B content marketing format, those surveyed believe whitepapers to be declining due to alternatives coming through – alternatives that are more interactive and easily digestible such as video.
The survey also reveals that overall, B2B content marketing is seen as a progressively efficient strategy with a game-high 82% of survey respondents planning to increase their content production over the next 12 months.Other key findings note the rise of YouTube and the loss of ground of Facebook as a medium of reaching and […]
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