Aug 15, 2013

INFOGRAPHIC: iPhone’s Passbook App Has Already Attracted Some Of The World’s Most Powerful Brands
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Written by : Tom George| 0 | Marketing, Technology

BII_Passbook

What is Passbook?  The short answer is that it’s a place for large retailers and brands to connect with consumers. The list of the brands present is impressive enough to suggest that Apple’s wallet app isn’t too far from being what it set out to become: an iPhone repository for coupons, travel and event tickets, gift and loyalty cards, and vouchers.  The stuff that otherwise clutters wallets and purses.  Large retailers and restaurant chains — from Walgreens to Target to Dunkin’ Donuts to Starbucks — as well as event companies, global airlines, and sports leagues are already using it as a channel for acquiring and retaining customers. Apple’s Passbook is already the fourth-most popular mobile commerce app among U.S. consumers.  One-fifth of iPhone owners use it. It’s Apple’s fast-maturing attempt at a virtual wallet.  Apple has over 500 million credit cards on file . It may one day leverage […]

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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