The difference between a conversation that happens naturally versus one that’s forced is astounding. As a content marketer, which side are you on?
Content marketing is moving away from the “fixed schedule” model into a hybrid approach that uses data to determine well-timed content delivery. After all, content sharing and engagement are much more dynamic than they were a few years ago.
LinkedIn’s Mike Weir, who is the marketing lead for the company’s technology sector, thinks real-time content publishing is one of the most important challenges facing today’s content marketer: “How do you blend what you think your audience should know with what they’re talking about today? This is a challenge that requires a structured approach. Content marketers must deliver more content that addresses the conversation happening right now .”
For many of you, real-time content publishing is a challenge. It requires on-demand content producers who are ready to research and write […]
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