Aug 15, 2013

How to Use Social Listening on LinkedIn for Real-Time Publishing
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Written by : Tom George| 0 | LinkedIn

The difference between a conversation that happens naturally versus one that’s forced is astounding. As a content marketer, which side are you on?

Content marketing is moving away from the “fixed schedule” model into a hybrid approach that uses data to determine well-timed content delivery. After all, content sharing and engagement are much more dynamic than they were a few years ago.

LinkedIn’s Mike Weir, who is the marketing lead for the company’s technology sector, thinks real-time content publishing is one of the most important challenges facing today’s content marketer: “How do you blend what you think your audience should know with what they’re talking about today? This is a challenge that requires a structured approach. Content marketers must deliver more content that addresses the conversation happening right now .”

For many of you, real-time content publishing is a challenge. It requires on-demand content producers who are ready to research and write […]

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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